Training and Workshops

Our workshops and marketing training sessions are designed for small businesses, sole traders, and founders looking to build practical, real-world marketing skills.

Whether you’re looking for hands-on marketing training, business coaching, or simply want to better understand how to grow your business, our sessions focus on delivering clear, actionable guidance you can apply immediately.

Delivered as 1-hour webinars and in-person workshops, each session focuses on a specific topic - from marketing strategy and content planning to digital tools and customer experience. Our in-person sessions are hosted locally across Warwickshire, while online training is accessible wherever you’re based.

You’ll leave with practical knowledge, increased confidence, and a clearer direction for your business. With a blend of marketing training and business coaching, we help you not just learn, but apply what matters most to your growth.

“I attended a marketing workshop by KER Consultants, led by Tamsyn, and it was genuinely excellent. In just one hour, she managed to distil the principles of marketing in a way that felt clear, structured and easy to apply. It was incredibly valuable for beginners, but equally insightful for those of us with more experience. The session was thoughtfully organised, full of practical takeaways, and delivered with real clarity and intention. A brilliant masterclass. Thank you.”

— Ana Frantz Photography

Our On Demand Training Sessions

SUPERCHARGE YOUR MARKETING

Learn how to elevate your marketing with clearer messaging, stronger content, and more effective campaigns. This session focuses on practical marketing strategies you can apply immediately to increase visibility, engagement, and results.

Who is this for?

  • Founders and small business owners doing their own marketing

  • Marketing generalists looking to improve campaign performance

  • Teams struggling with inconsistent messaging or low engagement

Learning Outcomes:

  • Clarify your core messaging and value proposition

  • Build content that attracts and converts your ideal audience

  • Improve campaign structure for better ROI

  • Identify and fix gaps in your current marketing approach

DELIVERING DIGITAL SYSTEMS

Who is this for?

  • Marketing and digital leads managing external agencies or vendors

  • Founders or operators overseeing website, CRM, or ecommerce builds

  • Project managers working on marketing or martech implementations

  • Teams responsible for delivering cross-platform digital projects

Learning Outcomes:

  • Scope digital marketing technology projects clearly and effectively

  • Manage external partners, agencies, and technical delivery teams

  • Coordinate delivery across CRM, CMS, ecommerce, and website builds

  • Keep projects on track with clearer requirements and governance

  • Reduce delivery risk through better planning and stakeholder alignment

Learn how to scope, manage, and deliver marketing technology projects with digital partners. This session focuses on selecting the right platforms, coordinating delivery teams, and managing implementation across ecommerce, CRM, websites, and content systems to ensure smooth, scalable execution.

GO TO MARKET STRATEGY

Build a clear and effective go-to-market strategy for new products, services, or business launches. Learn how to define your audience, position your offer, and plan a structured rollout that drives traction and sales.

Who is this for?

  • Founders launching new products or services

  • Marketing teams preparing campaigns or launches

  • Businesses entering new markets or segments

Learning Outcomes:

  • Define and prioritise your target audience

  • Position your offer for maximum market clarity and appeal

  • Build a structured launch plan from pre-launch to post-launch

  • Identify channels and tactics that drive early traction

CUSTOMER JOURNEY

Map and improve your customer journey from first touchpoint to long-term loyalty. This session helps you identify gaps, improve experience, and design a smoother, more effective path that supports conversion and retention.

Who is this for?

  • Businesses with traffic but low conversion or retention

  • Marketing and product teams improving customer experience

  • Founders or operators scaling customer-facing services

  • Teams responsible for UX, CX, or lifecycle marketing

Learning Outcomes:

  • Map the full customer journey using service design methods

  • Identify friction points and gaps across key touchpoints

  • Improve conversion and retention through better experience design

  • Align marketing, product, and service delivery around the customer

  • Design end-to-end journeys that increase loyalty and lifetime value

Enquire About a Training Session

Interested in bringing one of these sessions to your team? Get in touch to discuss your goals, audience, and preferred format. We’ll tailor the training to your business and ensure it’s practical, relevant, and immediately actionable.